By Ryan Gu, Alienware Product Director

Alienware and Dell today reveal six new gaming laptops including: Alienware m18 and m16, Alienware x16 and x14, and Dell G16 and G15. And these aren’t small updates either – the roster debuts updated form factors and materials, best-in-class performance upgrades, design and comfort enhancements, as well as an overhauled Alienware Command Center.

As what defines preeminent gaming experiences constantly evolves, Alienware and Dell continue to set itself apart with meaningful high-impact innovation that meets the changing needs of gamers. Whether you’re a competitive or hobby gamer, if freedom without compromise is what you value most, look no further than our intrepid new fleet of high-performance laptops.

New Alienware laptops galvanize gamers with elite power, performance and design

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Our Games Partnership team has work for more than 25 years with game developers and publishers, and our team is fully dedicated to building relationships and giving gamers the ultimate Alienware experience. For a decade we have worked with Hi-Rez Studios in Alpharetta, GA. We engaged with them from their small beginnings with their first game Tribes Ascend, a futuristic, fast paced, free-to-play game. Since then, we have promoted their other games such as SMITE, Paladins, Realm Royal, and Rogue Company on Alienware.com . We’ve worked together in a year-long agreement enabling multiple promotions on all Hi-Rez games, all ranging from free-to-plays, multiplayers, and third person competitive titles.

Hi-Rez Studios exemplifies a true collaboration partner for Alienware and Dell, helping us drive our Create, Power, and Play Program. Hi-Rez Studios – from developers to gamers – use Alienware and Dell products and are fully outfitted with Dell Precision works stations as well as Alienware monitors and gaming systems.

Our relationship has grown over the years where in 2021, Alienware is the official PC sponsor of the SMITE Pro League Season 8 team and power the pro-players, showcasing our Alienware products and more in all SMITE Pro League marketing and communication materials. Watch SMITE pro-players excitedly unbox their setups.

Our Alienware Arena Community site also benefits from the Hi-Rez Studio partnership where our community members have received beta codes and exclusive in-game items. Their titles have also been highlighted and featured in our marketing communication vehicles.

We collaborate with Hi-Rez to bring the best games, content, and collaborations on a global scale to our community.

If you are interested in joining our partnership program, reach out to us.

The Plays Best On Program offers joint marketing and other areas of collaboration for key partners. We would like to work with you on your upcoming game, growing your community or highlighting unique features in your game and our Alienware systems.

We also work with you on events. Whether it’s our event or yours, we can be there with the cutting edge hardware that elevates the performance of your game. Further information about hardware request, please find here.

Global community engagement is another amazing point. Alienware has multiple ways to engage the community through channels like Alienware Arena as well the Alienware dedicated YouTube and Twitch channels.  In China, despite of various social media, retail stores offer immersive gaming experience with high performance devices. Further information about China retail, please find here.

Find further PBO in details, please contact us.

Alienware stores are generally situated at high traffic shopping malls for gamers and shoppers to experience the latest and the greatest in gaming technology. Selected stores have gaming centers annexed to it to provide gamers with a hub to game as well as for fans activities.

Alienware connects with the PC gaming community through various retail initiatives that drive technology and games title awareness, gaming activations and experiences on top of sales.

Alienware Fans Club (AFC)

Alienware stores in selected cities with AFC programming and dedicated AFC’s zones to regularly host AFC activations to interact with our fans through workshops, meet and greet, mini leagues, giveaways, etc.

Alienware Games Arena (AGA)

Alienware Games Arena host leagues in Alienware AFC stores to provide gamers with a platform to game competitively.

Event Hardware

Alienware and Dell Gaming can support you showcasing your new games across the globe.

Please contact your existing partner manager, or click here to send an email to us.

Studio Game Room

Give your team a chance to take a break to test out the latest Alienware equipment and play their favorite games.

Please let us know your feedback, and finish a brief survey about product.

Please contact your existing partner manager or gamespartnershipsteam@dell.com for any issues or general inquiries.

For support with hardware requests, please contact gamespartnershipsteam@dell.com