Alienware stores are generally situated at high traffic shopping malls for gamers and shoppers to experience the latest and the greatest in gaming technology. Selected stores have gaming centers annexed to it to provide gamers with a hub to game as well as for fans activities.

Alienware connects with the PC gaming community through various retail initiatives that drive technology and games title awareness, gaming activations and experiences on top of sales.

Alienware Fans Club (AFC)

Alienware stores in selected cities with AFC programming and dedicated AFC’s zones to regularly host AFC activations to interact with our fans through workshops, meet and greet, mini leagues, giveaways, etc.

Alienware Games Arena (AGA)

Alienware Games Arena host leagues in Alienware AFC stores to provide gamers with a platform to game competitively.